| 000 | 00881nam a22002535a 4500 | ||
|---|---|---|---|
| 005 | 20160128151137.0 | ||
| 008 | 150209t2015 enka frb 001 0 eng d | ||
| 020 | _a9781292060163 | ||
| 020 | _a1292060166 | ||
| 040 |
_aEG-ScBUE _beng _cEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_222 _a658.83 _bMAL |
| 100 | 1 |
_aMalhotra, Naresh K. _920889 |
|
| 245 | 1 | 0 |
_aEssentials of marketing research : _ba hands-on orientation / _cNaresh K. Malhotra. |
| 250 | _aGlobal ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited, _cc.2015. |
||
| 300 |
_a432 p. : _bill. (col.) ; _c28 cm. |
||
| 500 | _aIndex : p. 425-432. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 7 |
_aMarketing research. _920890 _2BUEsh |
|
| 650 | 7 |
_aMarketing research _xMethodology. _2BUEsh _920891 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _bCOMAME _cFebruary2015 _cJune2015 _cSeptember2015 _cJanuary2016 |
||
| 942 | _2ddc | ||
| 999 |
_c18948 _d18920 |
||