000			02192cam a2200385 a 4500
001			16691678
005			20141214105255.0
008			110314t2010 xxu frb 001 0 eng d
010			_a2008461010 _z2008006057
020			_a9780385523899 (pbk.)
020			_a0385523890 (pbk.)
040			_aBTCTA _beng _cBTCTA _dYDXCP _dNYP _dTJC _dOCLCQ _dDLC _dEG-ScBUE
082	0	0	_222 _a658.8342 _bLIN
100	1		_aLindstrom, Martin, _d1970- _936893
245	1	0	_aBuy.ology : _btruth and lies about why we buy / _cMartin Lindstrom ; [foreword by Paco Underhill]
246	3	0	_aBuyology
250			_a1st pbk. ed.
260			_aNew York, United States : _bBroadway Books, _cc.2010.
300			_axi, 254 p. ; _c21 cm.
500			_a"With a new chapter on buying in today's economy"-Cover.
500			_aPreviously published in hardcover in slightly different form : New York : Doubleday, 2008.
500			_aNew York Times best seller.
500			_aIndex : p. 245-254.
504			_aBibliography : p. 239-243.
505	0		_aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times.
650		0	_aNeuromarketing _934848
650		0	_aConsumer behavior _xPsychological aspects _936888
650		0	_aConsumers _xPsychological aspects _936889
650		0	_aShopping _xPsychological aspects _936890
650		0	_aMarketing _xPsychological aspects _936891
653			_bBUSADM _cDecember2014
655			_vreading book _934232
700	1		_aUnderhill, Paco _936892 _eauthor of introduction, etc.
942			_2ddc _k658.8342 LIN
999			_c18762 _d18734