| 000 | 01031cam a22003135a 4500 | ||
|---|---|---|---|
| 001 | 016426565 | ||
| 003 | OSt | ||
| 008 | 130705t2014 enka frb 001 0 eng d | ||
| 020 | _a9780273786986 (pbk.) | ||
| 020 | _z9780273788041 (Internet access card) | ||
| 020 | _a0273786989 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a659.1 _bCLO _222 |
| 100 | 1 |
_aClow, Kenneth E. _919992 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a6th ed., Global ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited, _cc.2014. |
||
| 300 |
_a480 p. : _bill. (col.) ; _c28 cm. |
||
| 500 | _aIncludes QR codes. | ||
| 500 | _aIncludes indexes. | ||
| 500 | _aStudent acces code. | ||
| 504 | _aBibliography : 451-465. | ||
| 650 | 7 |
_aAdvertising. _2BUEsh _95632 |
|
| 650 | 7 |
_aCommunication in marketing. _2BUEsh _93309 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cSeptember2015 _cAugust2015 |
||
| 700 | 1 |
_aBaack, Donald. _919995 |
|
| 942 |
_2ddc _k659.1 CLO |
||
| 999 |
_c18389 _d18361 |
||