000			01622pam a2200349 i 4500
001			016417872
003			OSt
005			20180128103358.0
008			130408s2013 enka b 001 0 eng
020			_a9781408272367 (pbk.)
020			_a1408272369 (pbk.)
035			_a(UkOxU)019501516
040			_aUK-WkNB _beng _cUK-WkNB _dEG-ScBUE
082	0	4	_222 _a658.83 _bMAL
100	1		_aMalhotra, Naresh K., _920889
245	1	0	_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati.
250			_aArab world ed.
260			_aHarlow, Essex : _bPearson Education Limited, _cc.2013.
300			_a936 p. : _bill. ; _c28 cm.
500			_aIndex : p.917-932.
500			_aGlossary : p. 890-916.
504			_aBibliography : p. 851-888.
520			_aWhile there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
650		7	_aMarketing research. _920890 _2BUEsh
650		7	_aMarketing research _920891 _xMethodology. _2BUEsh
651			_2BUEsh
653			_bCOMAME _cAugust 2016
655			_vText book _933728
700	1		_aBaalbaki, Imad B., _934464
700	1		_aNasr Bechwati, Nada, _934465
942			_2ddc _cBB _k658.83 MAL
999			_c17761 _d17733