000			01639cam a2200325 a 4500
001			16524493
005			20141028142513.0
008			101029r20112012xxka fr2b 001 0 eng d
010			_a2010045798
020			_a9780749461935
020			_a0749461934
020			_a9780749461942
020			_a0749461942
040			_aEG-ScBUE
082	0	0	_a658.802 _222 _bSMI
100	1		_aSmith, P. R. _q(Paul Russell), _d1957- _934808
245	1	0	_aMarketing communications : _bintegrating offline and online with social media / _cP. R. Smith & Ze Zook.
250			_a5th ed., _breprinted.
260			_aLondon ; _aPhiladelphia, United States ; _aNew Delhi : _bKogan Page, _c2011.
300			_axviii, 483 p. : _bill. (col.) ; _c25 cm.
500			_aIndex : p. 471-483.
500			_aReprint of the 2011 ed.
504			_aIncludes bibliographical references.
505	0		_aNew marketing communications-Branding-Customer relationship management-Customer psychology/ buyer behaviour-Customer communications theory-Marketing communications research-Media buying and planning-Marketing communications agencies -International marketing communications-Marketing communications plan-Marketing communications laws and regulations-Communications tools-Selling and sales management-Advertising-Pr (including viral marketing)-Sponsorship-Sales promotions-Direct mail-Exhibitions and conferences-Merchandising and pos-Packaging-Websites and social media.
650		0	_aCommunication in marketing _93309
653			_cSeptember2013 _cOctober2014 _bBUSADM
655			_vreading book _934232
700	1		_aZook, Ze _933893
942			_2ddc _cBB _k658.802 SMI
999			_c17592 _d17564