| 000 | 01015pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 015408039 | ||
| 003 | Uk | ||
| 005 | 20130218104511.0 | ||
| 008 | 091028s2011 nyuab b 001 0 eng|d | ||
| 020 | _a0071220607 (pbk.) | ||
| 020 | _a9780071220606 (pbk.) | ||
| 082 | 0 | 4 |
_a659.1 _222 _bARE |
| 100 | 1 |
_aArens, William F. _932628 |
|
| 245 | 1 | 0 |
_aContemporary Advertising and Integrated Marketing Communications / _cWilliam F. Arens. |
| 250 |
_a13th ed. / _bWilliam F. Arens, Michael F. Weigold, Christian Arens. |
||
| 260 |
_aNew York : _bMcGraw-Hill Higher Education, _cc2011. |
||
| 300 |
_axl, 774 p. : _bill. (chiefly col.), col. maps ; _c28 cm. |
||
| 500 | _a"International student edition" --cover. | ||
| 500 | _aPrevious ed.: 2009. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _932629 |
|
| 653 |
_bBus _cFebruary2013 |
||
| 700 | 1 |
_aWeigold, Michael F., _d1958- _932630 |
|
| 700 | 1 |
_aArens, Christian. _932631 |
|
| 942 |
_2ddc _cBB |
||
| 999 |
_c17300 _d17272 |
||