| 000 | 01132pam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 015959161 | ||
| 003 | Uk | ||
| 005 | 20121002115742.0 | ||
| 008 | 111028s2012 enka b 001 0 eng d | ||
| 015 |
_aGBB1C6038 _2bnb |
||
| 020 | _a0071767460 | ||
| 020 | _z9780071767460 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a659.2 _bHAN |
| 245 | 1 | 4 |
_aThe Handbook of Strategic Public Relations and Integrated Marketing Communications / _cEdited by Clarke L. Caywood |
| 250 |
_a2nd ed. ; _bFully rev. & Updated |
||
| 260 |
_aMaidenhead : _bMcGraw-Hill Professional, _cc2012. |
||
| 300 |
_axviii, 904 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aPublic relations. _931035 |
|
| 650 | 0 |
_aCommunication in management. _931036 |
|
| 650 | 0 |
_aCommunication in marketing. _931037 |
|
| 653 |
_bBus _cOctober2012 |
||
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 |
_aCaywood, Clarke L. _eedt. _931038 |
||
| 942 |
_2ddc _cSREF |
||
| 999 |
_c17048 _d17020 |
||