000			01851cam a22002775a 4500
001			16777719
005			20161010135318.0
008			110513s2012 nyua fr 000 0 eng d
020			_a9780273740933
040			_aEG-ScBUE _beng _cEG-ScBUE _dEG-ScBUE
082	0	4	_a658.802 _222 _bHOO
100	1		_aHooley, Graham J. _94411
245	1	0	_aMarketing strategy & competitive positioning / _cGraham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
246	3		_aMarketing strategy and competitive positionin
250			_a5th ed.
260			_aNew York : _bPearson Financial Times / Prentice Hall, _c2012.
300			_axv, 578 p. : _bill. ; _c29 cm.
505	0		_aMarketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing.
650		7	_aTarget marketing. _94412 _2BUEsh
650		7	_aMarketing _xManagement. _93301 _2BUEsh
651			_2BUEsh
653			_bBUSADM _cSeptember2012 _cOctober2016
700	1		_aPiercy, Nigel. _94119
700	1		_aNicoulaud, Brigitte. _930992
942			_2ddc _cBB
999			_c17033 _d17005