000			01772nac a22002531u 4500
008			081021s2012 mau|||||r|||| 001 0 eng d
010			_a 2004029593
020			_a027375243X
020			_a9780273752431
082	0	0	_a658.8 _bKOT _222
100			_aKotler, Philip. _99038
245	1	0	_aPrinciples of Marketing / _cPhilip Kotler, Gary Armstrong.
250			_a14th ed.
260			_aUpper Saddle River, NJ : _bPearson Prentice Hall, 2012 _c2012
300			_a1 v.; _bill. [some col.]; _c24 cm.
500			_athis copy has tea or coffee splotch at the end .
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650		0	_aMarketing. _99039 _2BUEsh
651			_2BUEsh
653			_cSeptember2011
700	1		_aArmstrong, Gary. _99040
856			_uhttp://www.pearsonglobaleditions.com/mymarketinglab _zFor obtaining access codes, please call the library on Ext. 1372
942			_cBB _k658.8 KOT _2ddc
999			_c16102 _d16102