000			01954cam a22003258a 4500
001			15315239
005			20101019143607.0
008			080604s2009 mau 001 0 eng
010			_a 2008024615
020			_a0205569900 (alk. paper)
020			_a9780205569908 (alk. paper)
040			_aDLC _cDLC
050	0	0	_aHM1221 _b.B63 2009
082	0	0	_a659.2 _222 _bBOB
100	1		_aBobbitt, William R. _q(William Randy) _923268
245	1	0	_aDeveloping the Public Relations Campaign : _bA Team-Based Approach / _cRandy Bobbitt, Ruth Sullivan.
250			_a2nd ed.
260			_aBoston : _bAllyn & Bacon/Pearson, 2009 _cc2009.
300			_a270 p. : _bill.; _c22 cm.
500			_anew nonfiction2011
504			_aIncludes bibliographical references and index.
505	0		_aPublic relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
650		0	_aPublic relations. _923269
700	1		_aSullivan, Ruth, _d1955- _923270
942			_2ddc _cBB
999			_c15165 _d15165