| 000 | 01744cam a22003498a 4500 | ||
|---|---|---|---|
| 001 | 16098182 | ||
| 005 | 20101115121717.0 | ||
| 008 | 100219s2010 nyu b 001 0 eng | ||
| 010 | _a2010005071 | ||
| 020 | _a0415875978 | ||
| 020 | _a9780415875974 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.W52 2010 |
| 082 | 0 | 0 |
_a659 _222 _bWIL |
| 100 | 1 |
_aWilson, Tony. _923227 |
|
| 245 | 1 | 0 |
_aGlobal Advertising, Attitudes and Audiences / _cTony Wilson. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York, NY : _bRoutledge, _cc2011. |
||
| 263 | _a1007 | ||
| 300 |
_axiv, 167 p. ; _c24 cm. |
||
| 490 | 0 |
_aRoutledge advances in management and business studies ; _v44 _923228 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aAudiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding. | |
| 650 | 0 |
_aAdvertising. _923229 |
|
| 650 | 0 |
_aTelemarketing. _923230 |
|
| 653 |
_bBus _cApril2011 |
||
| 942 |
_2ddc _cBB |
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| 999 |
_c15152 _d15152 |
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