| 000 | 01036nac a22003011u 4500 | ||
|---|---|---|---|
| 005 | 20150917154728.0 | ||
| 008 | 110303t2011 enka frb 001 0 eng d | ||
| 010 | _a 2006024219 | ||
| 020 | _a0136118747 | ||
| 020 | _a9780273756064 | ||
| 020 | _a0273756060 | ||
| 040 |
_aEG-ScBUE _beng _cEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8 _bLOV _222 |
| 100 | 1 |
_aLovelock, Christopher. _922388 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a7th ed., Global ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited, _cc.2011. |
||
| 300 |
_a648 p. : _bill. ; _c33 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 7 |
_aMarketing _xManagement. _93301 _2BUEsh |
|
| 650 | 0 |
_aProfessions _xMarketing. _922390 _2BUEsh |
|
| 650 | 0 |
_aService industries _xMarketing. _922391 _2BUEsh |
|
| 650 | 0 |
_aCustomer services _xMarketing. _922392 _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cSeptember2015 |
||
| 700 | 1 |
_aWirtz, Jochen. _922393 |
|
| 942 |
_cBB _k658.8LOV _2ddc |
||
| 999 |
_c14972 _d14972 |
||