000			00986nac a22002771u 4500
008			081016t xxu||||| |||| 00| 0 eng d
010			_a 010032919
020			_a9780071105897
020			_a0071105891
028			_bwww.bl.uk
082			_a659.1 _bBEL
100			_aGeorge E. Belch. _919815
245			_aAdvertising and Promotion : _bAn Integrated Marketing Communications Perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a7th ed. _bInternational ed.
260			_aBoston : _bMcGraw-Hill/Irwin , _c2007
300			_axxv, 820 p.: _b col. ill. ; _c28 cm.
490			_aThe McGraw-Hill/Irwin series in marketing _919816
500			_aDistributer: Bacca.
504			_aIncludes bibliographical references and index.
600			_aMichael Belch. _919817
650			_aAdvertising. _919818
650			_aSales promotion. _919819
650			_aCommunication in marketing. _919820
700			_9622 _aBelch, Michael A.
942			_cBB _k659.1 BEL _2ddc
999			_c14705 _d14705