| 000 | 02073cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 15617608 | ||
| 005 | 20100203160446.0 | ||
| 008 | 090209s2009 nyua |rb 001 0 eng | ||
| 010 | _a 2009003055 | ||
| 020 | _a9780814415214 | ||
| 020 | _a0814415210 | ||
| 035 | _a(OCoLC)ocn276334364 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dOCLCQ _dCDX _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.K6244 2009 |
| 082 | 0 | 0 |
_a658 _222 _bKOT |
| 100 | 1 |
_aKotler, Philip. _913237 |
|
| 245 | 1 | 0 |
_aChaotics : _bThe Business of Managing and Marketing in the Age of Turbulence / _cPhilip Kotler and John A. Caslione. |
| 260 |
_aNew York : _bAmerican Management Association, 2009 _cc2009. |
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| 300 |
_axiii, 206 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. [191]-200) and index. | ||
| 505 | 0 | _aThe world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability. | |
| 650 | 0 |
_aMarketing. _913238 |
|
| 650 | 0 |
_aManagement. _913239 |
|
| 650 | 0 |
_aBusiness cycles. _913240 |
|
| 650 | 0 |
_aGlobalization. _913241 |
|
| 700 | 1 |
_aCaslione, John A. _913242 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0906/2009003055.html |
| 942 |
_2ddc _cNB |
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| 999 |
_c13810 _d13810 |
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