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| 001 | 15402393 | ||
| 005 | 20100107152650.0 | ||
| 008 | 080807s2009 enka | b 001 0 eng d | ||
| 010 | _a 2008034380 | ||
| 020 | _a9780273717072 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocn242567032 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBWKUK _dBWK _dCUD _dYDXCP _dDLC |
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| 050 | 0 | 0 |
_aHF5415.2 _b.M3827 2009 |
| 082 | 0 | 0 |
_a658.83 _222 _bMCG |
| 100 | 1 |
_aMcGivern, Yvonne. _912891 |
|
| 245 | 1 | 4 |
_aThe Practice of Market Research : _bAn Introduction / _cYvonne McGivern. |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England : _bPrentice Hall/Financial Times, _cc2009. |
||
| 300 |
_axxx, 548 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research _xMethodology. _912892 |
|
| 650 | 0 |
_aSocial sciences _xResearch _xMethodology. _912893 |
|
| 942 |
_2ddc _cBB |
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| 999 |
_c13732 _d13732 |
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