000			00694nam a22001817a 4500
008			100316r20082009ii|||||r|||| 001 0 eng d
020			_a9788122421514
082			_222 _a659.1 _bMAT
100			_912768 _aMathur, U. C.
245			_aAdvertising Management: _bText & Cases/ _cU. C. Mathur
250			_a3rd ed. rev.
260			_aNew Delhi: _bNew Age, 2008 _c2008
300			_a368: _bill.; _c24 cm.
500			_aIncludes index
650			_912769 _aAdvertising _xManagement
942			_2ddc _cBB
999			_c13699 _d13699