| 000 | 01152cam a22002898a 4500 | ||
|---|---|---|---|
| 001 | 15495648 | ||
| 005 | 20100218091836.0 | ||
| 008 | 081023s2009 enk |rb 001 0 eng | ||
| 010 | _a 2008046446 | ||
| 020 | _a9780273717225 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.F55 2009 |
| 082 | 0 | 0 |
_a658.802 _222 _bFIL |
| 100 | 1 |
_aFill, Chris. _912692 |
|
| 245 | 1 | 0 |
_aMarketing Communications : _bInteractivity, Communities, and Content / _cChris Fill. |
| 250 | _a5th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bPrentice Hall/ Financial Times, 2009 _c2009. |
||
| 263 | _a0902 | ||
| 300 |
_a958 p. : _bCol. ill.; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _912693 |
|
| 650 | 0 |
_aMarketing channels. _912694 |
|
| 650 | 0 |
_aSales promotion. _912695 |
|
| 942 |
_2ddc _cBB |
||
| 999 |
_c13684 _d13684 |
||