000			01850cam a2200325 a 4500
001			15596104
005			20100113111033.0
008			090123s2010 caua |rb 001 0 eng
010			_a 2009002539
020			_a9781412970419 (pbk. : acidfree paper)
020			_a1412970415 (pbk. : acidfree paper)
035			_a(OCoLC)ocn299381579
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dDLC
050	0	0	_aHF5415.127 _b.M66 2010
082	0	0	_a658.802 _222 _bMOO
100	1		_aMooij, Marieke K. de, _d1943- _912603
245	1	0	_aGlobal Marketing and Advertising : _bUnderstanding Cultural Paradoxes / _cMarieke de Mooij.
250			_a3rd ed.
260			_aLos Angeles : _bSAGE, 2010 _cc2010.
300			_axviii, 323 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.
650		0	_aMarketing. _912604
650		0	_aTarget marketing _vCross-cultural studies. _912605
650		0	_aAdvertising _vCross-cultural studies. _912606
650		0	_aConsumer behavior _vCross-cultural studies. _912607
942			_2ddc _cBB
999			_c13660 _d13660