000			01775cam a22003254a 4500
001			15042880
005			20090828065123.0
008			071012s2008 enka |rb 001 0 eng
010			_a 2007042310
020			_a9780749450212
035			_a(OCoLC)ocn174501535
035			_a(OCoLC)174501535
040			_aDLC _cDLC _dBAKER _dBTCTA _dYDXCP _dBWKUK _dBWK _dDLC
050	0	0	_aHF5438.5 _b.M85 2008
082	0	0	_a658.82 _222 _bMUL
100	1		_aMullin, Roddy. _911711
245	1	0	_aSales Promotion : _bHow to Create, Implement & Integrate Campaigns that Really Work / _cRoddy Mullin and Julian Cummins.
250			_a4th ed.
260			_aLondon ; _aPhiladelphia : _bKogan Page, 2008 _c2008.
300			_axx, 300 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 292) and index.
505	0		_aStarting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
650		0	_aSales promotion. _911712
650		0	_aMarketing. _911713
700	1		_aCummins, Julian. _911714
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip082/2007042310.html
942			_2ddc _cBB
999			_c13469 _d13469