| 000 | 02469pam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 2067303 | ||
| 005 | 20060126105423.0 | ||
| 008 | 940128s1994 enka b 001 0 eng | ||
| 010 | _a 94004289 | ||
| 020 | _a9780077116279 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.P3242 1994 |
| 082 | 0 | 0 |
_a658.8 _222 _bPAL |
| 100 | 1 |
_aPalmer, Adrian. _911684 |
|
| 245 | 1 | 0 |
_aPrinciples of Services Marketing / _cAdrian Palmer. |
| 250 | _a5th ed. | ||
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, 2008 _cc.2008. |
||
| 300 |
_axvi, 606 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes Index. | ||
| 504 | _aIncludes bibliographical references (p. [331]-340) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _911685 |
|
| 650 | 0 |
_aService industries _xMarketing. _911686 |
|
| 942 |
_2ddc _cNB |
||
| 999 |
_c13461 _d13461 |
||