000 01513cam a22003254a 4500
001 14060795
005 20060517132707.0
008 050802s2006 enka |rb 001 0 eng
010 _a 2005053044
020 _a0273681575
020 _a9780273681571
035 _a(OCoLC)ocm61240799
040 _aDLC
_cDLC
_dBWKUK
_dOCLCQ
_dDLC
042 _apcc
050 0 0 _aHD9980.5
_b.B78 2006
082 0 0 _a658.8
_222
_bBRU
100 1 _aBruhn, Manfred.
_911406
245 1 0 _aServices Marketing :
_bManaging the Service Value Chain /
_cManfred Bruhn and Dominck Georgi.
260 _aHarlow, England ;
_aNew York :
_bFinancial Times/Prentice Hall, 2006
_c2006.
300 _axxvi, 478 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 449-466) and index.
650 0 _aService industries
_xMarketing
_xManagement.
_911407
650 0 _aCustomer services
_xMarketing
_xManagement.
_911408
650 0 _aBusiness logistics
_xManagement.
_911409
700 1 _aGeorgi, Dominck.
_911410
942 _2ddc
_cBB
999 _c13397
_d13397