000			01922pam a2200337 a 4500
001			3904721
005			20060725210453.0
008			910208s1991 nyua | b 001 0 eng d
010			_a 91010380
020			_a0029001013
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHD69.B7 _bA22 1991
082	0	0	_a658.827 _222 _bAAK
100	1		_aAaker, David A. _910062
245	1	0	_aManaging Brand Equity : _bCapitalizing on the Value of a Brand Name / _cDavid A. Aaker
260			_aNew York : _bFree Press , _cc1991.
300			_axiii, 299 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 277-287) and index.
650		0	_aBrand name products _xValuation _zUnited States _xManagement. _910063
650		0	_aIntangible property _xValuation _zUnited States _xManagement. _910064
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/91010380.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/samples/simon031/91010380.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/simon033/91010380.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html
942			_2ddc _cNB
999			_c13068 _d13068