000			03303cam a22004098a 4500
001			15573286
005			20090115144831.0
008			090102s2009 nyu b 001 0 eng
010			_a 2008054877
020			_a9780273716860 (pbk. : alk. paper)
040			_aDLC _cDLC
050	0	0	_aHD30.4 _b.S28 2009
082	0	0	_a650.072 _222 _bSAU
100	1		_aSaunders, Mark _d1959- _98900
245	1	0	_aResearch Methods for Business Students / _cMark Saunders, Philip Lewis, Adrian Thornhill.
250			_a5th ed.
260			_aNew York : _bPrentice Hall, _cc2009.
263			_a0904
300			_axxxi, 614p.: _bill.; _c24cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
650		0	_aBusiness _xResearch. _98901
650		0	_aBusiness _xResearch _xData processing. _98902
700	1		_aLewis, Philip, _d1945- _98903
700	1		_aThornhill, Adrian. _98904
942			_2ddc _cBB
999			_c12799 _d12799