000			00669nac a22001931u 4500
010			_a2004057631
020			_a0273693581 (alk. paper)
082	0	0	_a658.8 _bB6615
090			_c1213 _d1213
100			_aBlythe, Jim.
245	1	0	_aEssentials of marketing / _cJim Blythe.
250			_a3rd ed.
260			_aNew York : _bFinancial Times Prentice Hall, _c2004.
300			_a354 p. : _bcol. ill . ; _c24 cm.
500			_aIncludes index.
650		0	_aMarketing.
942			_cBB _k658.8B6615
999			_c1213 _d1213