| 000 | 00808nac a22002291u 4500 | ||
|---|---|---|---|
| 008 | 100915t2003 ii |||||r|||| 001 0 eng d | ||
| 010 | _a2002002217 | ||
| 020 | _a8129705095 | ||
| 035 | _a(DLC) 2002002217 | ||
| 082 | 0 | 0 |
_a647.940688 _bKOT _222 |
| 100 |
_aKotler, Philip. _919241 |
||
| 245 | 1 | 0 |
_aMarketing for Hospitality and Tourism / _cPhilip Kotler, John Bowen, James Makens. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bPearson Education, _cc2003. |
||
| 300 |
_axvii, 893 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. _919242 |
|
| 650 | 0 |
_aTourism _xMarketing. _919243 |
|
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- _919244 |
|
| 700 | 1 |
_aMakens, James C. _919245 |
|
| 942 |
_cBB _k647.940688KOT _2ddc |
||
| 999 |
_c1209 _d1209 |
||