000			00915nac a22002291u 4500
010			_a2001040327
020			_a0070587639
082	0	0	_a659.285 _bM3213
090			_c1206 _d1206
100			_aMarconi, Joe.
245	1	0	_aReputation marketing : building and sustaining your organization's greatest asset / _cJoe Marconi.
260			_aNew York : _bMcGraw-Hill, _cc2002.
300			_axiii, 232 p. : _bill. ; _c24 cm.
500			_a"American Marketing Association."
504			_aIncludes bibliographical references (p. 225-226) and index.
650		0	_aCorporate image.
650		0	_aCorporations _xPublic relations.
650		0	_aBrand name products _xMarketing.
710	2		_aAmerican Marketing Association.
942			_cBB _k659.285M3213
999			_c1206 _d1206