000 00785nac a22002051u 4500
010 _a2001087534
020 _a9812548718
082 0 0 _a658.83
_bC5631
090 _c1204
_d1204
100 _aChurchill, Gilbert A.
245 1 0 _aMarketing research :
_bmethodological foundations /
_cGilbert A. Churchill, Jr., Dawn Iacobucci.
250 _a8th ed.
260 _aAustralia :
_bThomson/South-Western,
_cc2002.
300 _axxvi, 1006 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing research.
700 1 _aIacobucci, Dawn.
942 _cBB
_k658.83C5631
999 _c1204
_d1204