| 000 | 00887nac a22002291u 4500 | ||
|---|---|---|---|
| 010 | _a2004057632 | ||
| 020 | _a0273685295 (alk. paper) | ||
| 082 | 0 | 0 |
_a658.84 _bU88 |
| 090 |
_c1203 _d1203 |
||
| 100 | _aUsunier, Jean-Claude. | ||
| 245 | 1 | 0 |
_aMarketing across cultures / _cJean-Claude Usunier, Julie Lee. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bFinancial Times Prentice Hall,2005 _c2005. |
||
| 300 |
_a573 p. : _bcol. ill . ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xSocial aspects. |
|
| 650 | 0 |
_aInternational business enterprises _xSocial aspects. |
|
| 650 | 0 | _aIntercultural communication. | |
| 700 | 1 |
_aLee, Julie, _d1948- |
|
| 942 |
_cBB _k658.84U88 |
||
| 999 |
_c1203 _d1203 |
||