000			01001nac a22002411u 4500
010			_a97013807
020			_a0256228779
082	0	0	_a658.8 _bC5631
090			_c1189 _d1189
100			_aChurchill, Gilbert A.
245	1	0	_aMarketing : _bcreating value for customers / _cGilbert A. Churchill, Jr., J. Paul Peter.
250			_a2nd ed.
260			_aBoston : _bIrwin/McGraw Hill, _cc1998.
300			_axxiv, 630 p. : _bcol. ill., maps ; _c29 cm.
440		0	_aIrwin series in marketing
504			_aIncludes bibliographical references (p. [587]-605) and indexes.
650		0	_aMarketing.
700	1		_aPeter, J. Paul.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/97013807.html
856	4	2	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/97013807.html
942			_cBB _k658.8C5631
999			_c1189 _d1189