| 000 | 01029nac a22002771u 4500 | ||
|---|---|---|---|
| 005 | 20201128013215.0 | ||
| 008 | 170925t2001 nyua frb 001 0 eng d | ||
| 020 | _a0071180265 | ||
| 020 | _a9780071180269 | ||
| 040 |
_aEG-ScBUE _beng _cEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a659.1 _bBEL _2ADV |
| 100 | 1 |
_aBelch, George E. _930954 _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a5th ed., International ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill / Irwin, _cc.2001. |
||
| 300 |
_a(Various pagings) : _bill. ; _c29 cm. |
||
| 490 | 0 | _aThe McGraw-Hill / Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aAdvertising. _2BUEsh _95632 |
|
| 650 | 7 |
_aSales promotion. _2BUEsh _93306 |
|
| 650 | 7 |
_aCommunication in marketing. _2BUEsh _93309 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cSeptember2017 |
||
| 700 | 1 |
_aBelch, Michael A. _9622 |
|
| 942 |
_cBB _k659.1B427 _2ddc |
||
| 999 |
_c1185 _d1185 |
||