| 000 | 00836nac a22002291u 4500 | ||
|---|---|---|---|
| 010 | _a2002075815 | ||
| 020 | _a9812435123 | ||
| 082 | 0 | 0 |
_a658.8 _bL2181 |
| 090 |
_c1181 _d1181 |
||
| 100 | _aLamb, Charles W. | ||
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a7th ed. | ||
| 260 |
_aAustralia : _bThomson/South-Western, _cc2004. |
||
| 300 |
_axxxviii, 774 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 742-744) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 942 |
_cBB _k658.8L2181 |
||
| 999 |
_c1181 _d1181 |
||