| 000 | 00848nac a22002291u 4500 | ||
|---|---|---|---|
| 010 | _a00053814 | ||
| 020 | _a0324068611 (acid-free paper) | ||
| 082 | 0 | 0 |
_a658.8 _bL2181 |
| 090 |
_c1180 _d1180 |
||
| 100 | _aLamb, Charles W. | ||
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a6th ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western, _cc2002. |
||
| 300 |
_a751 p. : _bcol. ill. ; _c29 cm. + _e1 computer optical disc (4 3/4 in.) |
||
| 504 | _aInclude bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 942 |
_cBB _k658.8L2181 |
||
| 999 |
_c1180 _d1180 |
||