| 000 | 00989nac a22002291u 4500 | ||
|---|---|---|---|
| 008 | 090530t xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2004044713 | ||
| 020 | _a9780135126479 | ||
| 020 | _a0135126479 | ||
| 082 | 0 | 0 |
_a659.1 _bLAN |
| 100 |
_aLane, W. Ronald, _95631 |
||
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell. |
| 250 |
_a17th ed. _bPearson international edition |
||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2008. |
||
| 300 |
_axx, 829 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _95632 |
|
| 700 | 1 |
_aKing, Karen Whitehill. _95633 |
|
| 700 | 1 |
_aRussell, Thomas, _d1941- _95634 |
|
| 942 |
_cBB _k659.1LAN _2ddc |
||
| 999 |
_c11693 _d11693 |
||