000 00862nac a22002051u 4500
008 090530t xxu||||| |||| 00| 0 eng d
020 _a9780618973378 (hbk. : library ed.)
020 _a0618973370 (hbk. : library ed.)
082 _a658.8
_bPRI
100 _aPride, William M.
_95628
245 1 0 _aFoundations of marketing /
_cWilliam M. Pride, O.C. Ferrell.
250 _a3rd ed.
260 _aBoston :
_bHoughton Mifflin Co.,
_cc2009.
300 _axxi, 569 p. :
_bill. (some col.) ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_95629
700 1 _aFerrell, O. C.
_95630
942 _cBB
_k658.8PRI
_2ddc
999 _c11692
_d11692