| 000 | 01075nam a22002895a 4500 | ||
|---|---|---|---|
| 001 | 15030319 | ||
| 005 | 20071002070157.0 | ||
| 008 | 071002s2007 ohu 000 0 eng | ||
| 010 | _a 2007938581 | ||
| 020 | _a9780324584424 | ||
| 020 | _a0324584423 | ||
| 040 |
_aDLC _cDLC |
||
| 082 |
_222 _a658.8 _bLAM |
||
| 100 | 1 |
_aLamb, Charles W. _94497 |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
| 250 |
_a6th ed. _bPearson International Edition |
||
| 260 |
_aAustralia : _bSouth-Western, _cc2009. |
||
| 300 |
_axxix, 546 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _94498 |
|
| 650 | 0 |
_aMarketing _94499 |
|
| 700 | 1 |
_aHair, Joseph F. _94500 |
|
| 700 | 1 |
_aMcDaniel, Carl D. _94501 |
|
| 942 |
_2ddc _cBB |
||
| 999 |
_c11471 _d11471 |
||