| 000 | 01081nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 3566877 | ||
| 005 | 19980427113055.7 | ||
| 008 | 980403s1997 enka b 001 0 eng | ||
| 010 | _a 98135256 | ||
| 020 | _a9781856175043 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.P542 1997 |
| 082 | 0 | 0 |
_a658.8 _221 _bPIE |
| 100 | 1 |
_aPiercy, Nigel. _94119 |
|
| 245 | 1 | 0 |
_aMarket-led strategic change : _btransforming the process of going to market / _cNigel Piercy. |
| 250 | _a4th ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c2009 |
||
| 300 |
_a551p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aThe marketing series. Professional development | |
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _94120 |
|
| 830 | 0 |
_aMarketing series (London, England). _pProfessional development. _94121 |
|
| 942 |
_2ddc _cBB |
||
| 999 |
_c11396 _d11396 |
||