| 000 | 00770nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 090421t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780077111205 (pbk.) | ||
| 082 |
_222 _a658.802 _bOUW |
||
| 245 |
_aIntegrated marketing communications/ _c Hans Ouwersloot and Tom Duncan. |
||
| 250 | _aEuropean ed | ||
| 260 |
_aLondon : _bMcGraw-Hill, _c2008 |
||
| 300 |
_axviii, 523 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_93309 _aCommunication in marketing. |
||
| 700 |
_93964 _aDuncan, Tom _q (Thomas R.) |
||
| 942 |
_2ddc _cBB |
||
| 999 |
_c11360 _d11360 |
||