000 00770nam a22001817a 4500
008 090421t xxu||||| |||| 00| 0 eng d
020 _a9780077111205 (pbk.)
082 _222
_a658.802
_bOUW
245 _aIntegrated marketing communications/
_c Hans Ouwersloot and Tom Duncan.
250 _aEuropean ed
260 _aLondon :
_bMcGraw-Hill,
_c2008
300 _axviii, 523 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and index
650 _93309
_aCommunication in marketing.
700 _93964
_aDuncan, Tom
_q (Thomas R.)
942 _2ddc
_cBB
999 _c11360
_d11360