000 01143cam a22002774a 4500
001 14992149
005 20080820145303.0
008 070904s2008 caua b 001 0 eng
010 _a 2007936615
020 _a9781412911214 (hbk)
020 _a9781412911221 (pbk)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.2
_b.M3817 2008
082 _222
_a658.83028
_bMAZ
100 1 _aMazzocchi, Mario.
_93151
245 1 0 _aStatistics for marketing and consumer research /
_cMario Mazzocchi.
260 _aLos Angeles :
_bSage,
_c2008.
300 _axviii, 412 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [387]-398) and index.
650 0 _aMarketing research
_xStatistical methods.
_93152
650 0 _aConsumers
_xResearch
_xStatistical methods.
_93153
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0805/2007936615.html
942 _2ddc
_cBB
999 _c11186
_d11186