000 01131cam a22002894a 4500
090 _c0
001 14825375
005 20070712093555.0
008 070427s2006 enka b 001 0 eng
010 _a 2007274094
020 _a9780195676969 (pbk.)
020 _a0195676963 (pbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.2
_b.E26 2006
082 0 0 _a658.83
_222
_bEAS
100 1 _aEaswaran, Sunanda.
245 1 0 _aMarketing Research :
_bConcepts, Practices, and Cases /
_cSunanda Easwaran, Sharmila J. Singh.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_cc2006.
300 _ax, 605 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
650 0 _aMarketing research
_vCase studies.
700 1 _aSingh, Sharmila J.
942 _2ddc
_cBB
999 _c10503
_d10503