000			00948nac a22002771u 4500
090			_c10216
008			081016t xxu||||| |||| 00| 0 eng d
010			_a 010032919
020			_a9780071284400 :
028			_bwww.bl.uk
082			_a659.1 _bBEL
100			_aGeorge E. Belch.
245			_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a8th ed. _bInternational ed.
260			_aBoston : _bMcGraw-Hill/Irwin ,2009. _cC2009.
300			_axxv, 838 p.: _b col. ill. ; _c28 cm.
490			_aThe McGraw-Hill/Irwin series in marketing
500			_aDistributer: Bacca.
504			_aIncludes bibliographical references and index.
600			_aMichael Belch.
650			_aAdvertising.
650			_aSales promotion.
650			_aCommunication in marketing.
700			_9622 _aBelch, Michael A.
942			_cBB _k659.1 BEL _2ddc
999			_c10216 _d10216