Marketing of high-technology products and innovations / Mohr, Sengupta, Slater.
Material type:
TextSeries: Pearson custom libraryPublication details: Harlow : Pearson Education Limited, c.2014.Edition: 3rd ed., Pearson new international edDescription: ii, 542 p. : ill. ; 28 cmISBN: - 9781292040332 (paperback)
- 1292040335 (paperback)
- 658.8 22 MOH
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Book - Borrowing
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Central Library First floor | sphinx | 658.8 MOH (Browse shelf(Opens below)) | 70058 | Available | 000031508 |
Index : p. 527-542.
"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents.
Adapted for use outside the U.S. and Canada from the standard third edition, ©2010.
Originally published as: Marketing of high-technology products and innovations / Jakki Mohr. 2001.
Publication date from publisher's website.
Includes bibliographical references.
BUE book fair.
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