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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextPublisher: Harlow, England : Pearson Education Limited, 2016Edition: Seventh editionDescription: xxvi, 741 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292016627
Subject(s): Genre/Form: DDC classification:
  • 650.072 SAU 22
Contents:
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Summary: This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 650.072 SAU (Browse shelf(Opens below)) Available 000050182
Book - Borrowing Central Library First floor 650.072 SAU (Browse shelf(Opens below)) Available 000050184
Book - Borrowing Central Library First floor 650.072 SAU (Browse shelf(Opens below)) Available 000050183
NB - Book (Non borrowing) Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Not for loan 000048288
Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Checked out 30/12/2025 000048283
Total holds: 0

Revised edition of Research methods for business students, 2012.

Includes glossary.

Includes appendix.

Includes bibliographical references and index.

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.

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