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Social marketing : improving the quality of life / Philip Kotler, Northwestern University, Ned Roberto, Asian Institute of Management, Nancy Lee, Social Marketing Services Inc.

By: Contributor(s): Material type: TextPublisher: Thousand Oaks, California : Sage Publications, Inc., [2002]Copyright date: c2002Edition: Second editionDescription: xvi, 438 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761924345 (pbk. : alk. paper)
  • 9780761924340
Subject(s): Genre/Form: DDC classification:
  • 658.8 KOT 22
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.8 KOT (Browse shelf(Opens below)) Available 000050221
Total holds: 0

Includes bibliographical references and index.

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