A study on the factors affecting celebrity endorsers effectiveness : similarity and wishful identification with the celebrity and its effects on purchase intent / by Mariam Hassan Hafez.

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TextPublication details: 2010.Description: ii, 70 p. : ill. (col.) ; 28 cmSubject(s):

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Projects - Students (NB)	Central Library Second Floor				650 HAF (Browse shelf(Opens below))					Not for loan			000046331

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A dissertation submitted in part fulfillment of the requirements for the award of B.A. in Business Administration.

Mirna

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