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Airport marketing / Nigel Halpern and Anne Graham.

By: Contributor(s): Material type: TextPublication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2013.Edition: 1st edDescription: xvii, 225 p. : ill. ; 25 cmISBN:
  • 9780415529396
Subject(s): DDC classification:
  • 387.7360688 22 HAL
Contents:
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 387.7360688 HAL (Browse shelf(Opens below)) 21758 Available 000039014
Total holds: 0

Index : p. 219-225.

Includes bibliographical references.

Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.

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