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Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell.

By: Contributor(s): Material type: TextSeries: Advanced marketing seriesPublication details: London : SAGE, 2011.Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN:
  • 9781849201568 (pbk.)
Subject(s): DDC classification:
  • 22 658.804 BRE
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Alahram 658.804 BRE (Browse shelf(Opens below)) 1 Available 000032521
Total holds: 0

Previous ed.: 2007.

Glossary : p. [352]-361.

Index : p. [379]-386.

Bibliography : p. [362]-378.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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