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Market-led strategic change : transforming the process of going to market / Nigel Piercy.

By: Material type: TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Butterworth-Heinemann, 2009Edition: 4th edDescription: 551p. : ill. ; 24 cmISBN:
  • 9781856175043
Subject(s): DDC classification:
  • 658.8 21 PIE
LOC classification:
  • HF5415.13 .P542 1997
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Alahram 658.8 PIE (Browse shelf(Opens below)) 364 Available 000015989
Total holds: 0

Includes index.

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