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E-Business and E-Commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextPublication details: Harlow ; New York : Prentice Hall, 2011.Edition: 5th edDescription: xxxi, 733 p. : ill. (col.) ; 26 cmISBN:
  • 0273752014
  • 9780273752011
Other title:
  • E Business and E Commerce management
Subject(s): DDC classification:
  • 658.872 CHA 22
Online resources:
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 658.872 CHA (Browse shelf(Opens below)) Available 000047548
Book - Borrowing Central Library First floor Baccah 658.872 CHA (Browse shelf(Opens below)) Available 000042426
Book - Borrowing Central Library First floor Baccah 658.872 CHA (Browse shelf(Opens below)) Available 000025357
Book - Borrowing Central Library First floor Baccah 658.872 CHA (Browse shelf(Opens below)) Available 000025355
NB - Book (Non borrowing) Central Library First floor Baccah 658.872 CHA (Browse shelf(Opens below)) Not for loan 000045419
Book - Borrowing Central Library First floor Baccah 658.872 CHA (Browse shelf(Opens below)) Available 000025353
Book - Borrowing Central Library First floor Baccah 658.872 CHA (Browse shelf(Opens below)) Available 000025279
Book - Borrowing Central Library First floor Baccah 658.872 CHA (Browse shelf(Opens below)) Available 000025281
Book - Borrowing Central Library First floor Baccah 658.872 CHA (Browse shelf(Opens below)) Available 000025303
Book - Borrowing Central Library First floor Baccah 658.872 CHA (Browse shelf(Opens below)) Available 000025304
Total holds: 0

Includes bibliographical references and index.

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.

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