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Strategic Marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin,2003 2003.Edition: 8th edDescription: 726 p. : ill., maps ; 26 cmISBN:
  • 0072466650 (student : alk. paper) -
  • 0071244328
  • 0071151613 (international : alk. paper)
Subject(s): DDC classification:
  • 658.802 CRA
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 658.802 CRA (Browse shelf(Opens below)) Available 000002394
Total holds: 0

Includes bibliographical references and indexes.

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