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Sales Promotion : How to Create, Implement & Integrate Campaigns that Really Work / Roddy Mullin and Julian Cummins.

By: Contributor(s): Material type: TextPublication details: London ; Philadelphia : Kogan Page, 2008 2008.Edition: 4th edDescription: xx, 300 p. : ill. ; 24 cmISBN:
  • 9780749450212
Subject(s): DDC classification:
  • 658.82 22 MUL
LOC classification:
  • HF5438.5 .M85 2008
Online resources:
Contents:
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Alahram 658.82 MUL (Browse shelf(Opens below)) 500 Available 000019675
Total holds: 0

Includes bibliographical references (p. 292) and index.

Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.

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